Advanced Micro Devices (AMD) is making big moves in the world of artificial intelligence (AI) chips. At Computex 2024 in Taipei, CEO Lisa Su showed off new processors that aim to make AMD a leader in this booming market. From powerful data center chips to your everyday laptop, AMD wants to be at the heart of the AI revolution.
AI is our number one priority,” said Su. “It’s making businesses better, improving our lives, and changing every part of computing.” This bold vision is backed by a wide range of new AI chips from AMD, reflecting the company’s commitment to harness all its development capabilities for AI.
Why is AMD going all-in on AI? Follow the money. The race to build AI’s brains has turned into a modern gold rush, with chip firms as the picks-and-shovels sellers. Wall Street is pouring billions into this trade:
- Nvidia’s shares: Up 700% since 2023
- AMD’s shares: Doubled in the same period
- AI chip market: Projected to hit $200B by 2027
As these numbers show, the AI gold rush is real, and AMD is sharpening its pickaxe to strike the mother lode.
Data Center AI Chips: AMD Takes on Nvidia’s AI Crown
At the heart of this AI boom are data centers, the factories where AI models like ChatGPT are born. Here, Nvidia reigns supreme with an 80% market share. But AMD is fighting back with:
- MI325X Accelerator (Q4 2024): AMD’s new challenger
- MI350 Series (2025): Promises 35x faster AI responses
- MI400 Series (2026): Set to clash with Nvidia’s “Rubin”
The strategy? Match Nvidia’s pace. “Every year, we’ll have the next big thing,” Su pledged, echoing Nvidia CEO Jensen Huang’s annual release plan.
This timeline directly competes with Nvidia’s plans, including its Rubin platform also set for 2026.
Ryzen AI 300 Series for Laptops with Zen 5 CPU / RDNA 3.5 GPU
AMD’s not just focusing on big data centers. Its new Ryzen AI 300 series aims to make your laptop an AI powerhouse. Key features include:
- Zen 5 CPU cores for better performance
- RDNA 3.5-based graphics for gaming
- XDNA2-based NPU with 50 TOPS for AI tasks (That’s AI-speak for “really fast”)
- Performance Claims:
- 5% faster than Qualcomm’s best
- 73% better in 3D tasks than Intel’s top chip
| Model | Cores / Threads | Boost9 / Base Frequency | Total Cache | Graphics Model | cTDP | NPU |
|---|---|---|---|---|---|---|
| AMD Ryzen™ AI 9 HX 370 | 12 / 24 | 5.1 GHz / 2.0 GHz | 36MB | AMD Radeon™ 890M Graphics | 15-54W | Yes (50 TOPs) |
| AMD Ryzen™ AI 9 365 | 10 / 20 | 5.0 GHz / 2.0GHz | 34MB | AMD Radeon™ 880M Graphics | 15-54W | Yes (50 TOPs) |
This Neural Processing Unit (NPU) is a game-changer. At 50 TOPS, it exceeds Microsoft’s Copilot+ AI PC requirement of 40 TOPS. It also uses a unique “Block FP16” approach, offering the speed of 8-bit processing with 16-bit accuracy.
AMD claims its top chip, the Ryzen AI 9 HX 370, beats Qualcomm’s Snapdragon X Elite by 5% in responsiveness and 10% in productivity. Against Intel’s Core Ultra 185H, it boasts 40% better video editing, 47% faster multi-tasking, and a whopping 73% edge in 3D rendering.
“We’re not just competing,” Su asserts. “We’re redefining what your laptop can do.” With over 100 new designs from giants like Dell and HP, AMD’s vision of AI-driven computing is about to hit store shelves.
Ryzen 9000: AMD’s Desktop Powerhouse for Gaming and Creation
AMD’s AI push covers all bases. At Computex, Su also unveiled the Ryzen 9000 series for desktops, calling them “the world’s fastest consumer PC processors” for gaming and content creation. Both this and the Ryzen AI 300 series launch in July, following April’s releases for professionals.
| Model | Cores / Threads | Boost9 / Base Frequency | Total Cache | PCIe® | TDP |
|---|---|---|---|---|---|
| AMD Ryzen™ 9 9950X | 16 / 32 | Up to 5.7 GHz / 4.3 GHz | 80MB | Gen 5 | 170W |
| AMD Ryzen™ 9 9900X | 12 / 24 | Up to 5.6 GHz / 4.4 GHz | 76MB | Gen 5 | 120W |
| AMD Ryzen™ 7 9700X | 8 / 16 | Up to 5.5 GHz / 3.8 GHz | 40MB | Gen 5 | 65W |
| AMD Ryzen™ 5 9600X | 6 / 12 | Up to 5.4 GHz / 3.9 GHz | 38MB | Gen 5 | 65W |
Server chips aren’t left out. AMD previewed its fifth-generation EPYC processors, set for the second half of this year. Su promises they’ll “continue the leadership performance and efficiency of the AMD EPYC processor family.”
All these chips, from laptops to servers, use AMD’s latest “Zen 5” architecture. As Su puts it, “You’re gonna see Zen 5 everywhere from supercomputers to data centers and PCs.”
By taking on Nvidia in data centers, Intel in desktops, and both Intel and Qualcomm in laptops, AMD gives companies more choices. This competition could make AI faster and more common in our daily lives.
Wall Street is taking notice: investors are pouring billions into AI chip companies, seeing them as the picks and shovels of the AI gold rush. While Nvidia’s shares have risen over seven-fold since early 2023, AMD’s have more than doubled, showing growing faith in its AI plans.
Your Next Device Might Have AMD Inside
Over 100 new laptops with AMD’s AI chips are coming from big names like Acer, Dell, HP, and Lenovo. By working with Microsoft’s Copilot, these laptops will be smarter — like having an AI assistant always ready.
- ASUS Zenbook S 16 and VivoBook S series for work
- MSI Summit A16 AI+ (foldable) and Stealth A16 AI+ for gaming
These aren’t just concepts. They’re hitting stores in July, priced similarly to last year’s models. Whether you’re into gaming, video editing, or just daily tasks, there’s a good chance your next device could have AMD inside.
“We’re at the start of an incredibly exciting time,” Su says. AI is set to “transform virtually every business, improve our quality of life, and reshape every part of computing.” That’s not hype; it’s happening. From smarter shopping recommendations to personalized health advice, AI’s tendrils are spreading.
The Future is AI, and AMD Wants to Lead
From AI-boosted gaming performance to faster video rendering, AMD’s chips promise big gains. But take these claims with a pinch of salt — real-world tests will tell the full story.
What’s clear is AMD’s ambition. Its comprehensive strategy spans every computing segment:
- Data centers: Challenging Nvidia’s 80% hold
- Mobile: Teaming with Microsoft for smarter laptops
- Consumer: “World’s fastest” gaming chips
In this new era, where AI reshapes industries and improves lives, AMD sees a chance to transform its own fortunes. By pushing the boundaries in every domain, from 3D rendering speeds to smarter laptops, it’s betting big on AI’s future.
As AMD integrates the Ryzen 9000 and Ryzen AI 300 series into every device, from cloud servers to personal gadgets, it’s not just joining the race but aiming to lead.